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Title: The Healing Smile

Sonny Torres Oliva

Zentistry Inc, USA

Biography

Dr. Oliva graduated from NYU College of Dentistry in 2003 and proceeded in taking his post graduate training in Implant and Cosmetic Dentistry in 2005. Prior to his career as dentist, Dr. Oliva has also over 30 years experience as a Dental Laboratory Technician. He is a seasoned lecturer on Restorative dentistry and serves as a Key Opinion Leader for several major dental Manufacturers. He developed the “Sensory Remodeling Technique” which is best known as “Zentistry”. He was named the “Zentist” in 2008 by the New York Times and trademarked his concept of Zentistry in 2009.

Abstract

The Healing Smile is an in depth look into the concept of Zentistry. Zentistry is the art and science of transforming the patient’s dental experience. It is a collection of evidence based principles that is geared to elevate the patient’s consciousness to wellness. Dentistry has always been associated to negative experiences. Patients often relate it to fear, pain, trauma and torture. These are because of biases or precognitive commitments that have already been formed in their brains that have been linked to any dental experience in the past. Patients are more difficult to treat, recall rate is low, patients are unreceptive to treatment plans, and at worst, patients refuse to go to the dentist. However, because our brains are capable of Neuroplasticity, the process in which your brain’s neural synapses and pathway are altered as an effect of environmental, behavioral and neural changes, these precognitive commitments can be altered. Thus, the concept of Zentistry was born. Zentistry is at its core a sensory remodeling technique studied to target the five senses: Sight, sound, smell, sensory, and service. Visuals can create a proper mood for your patients. The creation of endorphin zones are not only beneficial to the patient but to the dentist and the staff as well. Sound is also carefully integrated to the practice. Binaural beats are used to reduce stress, decrease anxiety, and increase concentration and confidence. Dental practices also share a common smell that activate negative behavior for patients. These scents can be eliminated to create a relaxing ambiance for your practice. Studies have also shown that the power of touch is extremely powerful and can relay strength, concern and empathy. The uniqueness of Zentistry lies in its customer service. Where patients are individually treated with utmost concern, respect and empathy from the moment they step inside the clinic doors until after patient recall. With the implementation of these five unique and carefully crafted principles, the benefits in your practice’s growth, dentist-patient relationship,  patient experience is elevated.